Target Audience

Target Audience
The target audience of Malpractice might have an interest in novels which have stories based on thriller and horror. They might also have an interest in watching horror and thriller movies. They might have interest in watching Ghost hunting programs like “Ghost Hunters”.
Target audience for ‘Malpractice’ is men and women both, who have an interest in horror/thriller films.
• Both men and women aged between 16 – 35. We chose this target audience because we have shown our film to 33 year old men and 22 years old women and both have shown their interest in it.
• The social class of our film based on people choice, A or B demographic can be interested in watching thriller movie like ours or genre which suitable for them. Our film doesn’t specifically target general demographic but also
• Their salaries will be between £16,000 - £40,000 per annum.
• Our social demographic will be C2 and D.

Opening Sequence of film "Malpractice"

Analysis of the editing process

With the amount of shots we had we could comftably create scenes with a lot of different angles create a more tense atmosphere adn also make the film feel more fast paced. The entire editing process took 7 hours and we recorded of 100 shots, although not all were used.



In a closer look at the gaps between the the footage you can see that there are many video transitions making the change from one sot to another more smooth and comftable instead of chanigng straight away.



With the combined use of sound from the audio we captured and a royalty free soundtrack we managed to create a more tense atmosphere than what we could of with just one of the two sound. Some of the sounds of the audiio captured did not go well with the music meaning that we had to go through each audio piece and decide wether ti keep it or not.



With the use of multiple video transitions and effects as well as the livetype titel we used, it meant that we spent a lot of time looking at a rendering loading bar. This is evidence that we used a lot of techniques within our opeing scene.